REACHING THE BEST STORES THROUGHOUT ITALY

CASHMERE WAS BORN IN 1987 FROM THE REFINED VISION OF PAOLO CAMERANO, WITH THE AMBITION TO BRING THE MOST EXQUISITE BRANDS INTO ITALY’S MOST EXCLUSIVE BOUTIQUES. WHAT BEGAN AS AN ELEGANT INTUITION QUICKLY EVOLVED INTO A SYMBOL OF EXCELLENCE: THANKS TO SUPERIOR QUALITY, UNWAVERING DEDICATION AND IMPECCABLE PROFESSIONALISM, THE EARLY ’90S SAW THE OPENING OF OUR MILAN SHOWROOM IN THE PRESTIGIOUS VIA LODOVICO ARIOSTO—AN ADDRESS SYNONYMOUS WITH STYLE AND SOPHISTICATION.

IN 1994, THE EXPANSION TO BIELLA, THE HISTORIC CRADLE OF ITALIAN TEXTILE ARTISTRY, ELEVATED CASHMERE INTO A DISTINGUISHED REFERENCE POINT FOR LUXURY DISTRIBUTION.

A NEW CHAPTER BEGAN IN 2007 WITH THE ARRIVAL OF GÉRALDINE ALASIO, WHOSE INTERNATIONAL FLAIR AND SENSITIVITY TO EMERGING TRENDS INFUSED THE COMPANY WITH A RENEWED CREATIVE PULSE, GUIDING CASHMERE TOWARD GLOBAL HORIZONS.

TODAY, CASHMERE EMBODIES THE ESSENCE OF CONTEMPORARY LUXURY: A COMPANY THAT COMBINES STRATEGIC INSIGHT WITH AN INTUITIVE UNDERSTANDING OF FASHION’S EVER-SHIFTING RHYTHMS. EVERY BRAND WE REPRESENT IS ELEVATED THROUGH A METICULOUSLY CRAFTED COMMERCIAL STRATEGY—WHERE PRODUCT POTENTIAL, MARKET POSITIONING AND THE ELEGANCE OF CLIENT EXPERIENCE ARE STUDIED WITH THE UTMOST PRECISION.

Our 500sqm showroom is divided into three areas, heritage, contemporary, luxury linked by the same denominator: consistency and transversality. We cover the entire Italian territory with more than 600 active customers and a very low turnover.

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